Take stock of what messaging and materials you have to enable the highly desired consumer pull, and start production to fill any identified gaps in your tool belt.
Pull together all materials and tools your team uses to engage buyers and customers, from shelf talkers to social media posts.
Review
Three Tier Planning assesses the completeness of all presentations, point-of-sale materials, and web journeys to determine effectiveness of sellers' story.
Produce
Establish a content production plan to close any gaps, including budget, production timeline, and project plan.
